Creating your brand position statement and tagline.
Your vision is the long-term destination, where you're headed. Your mission is how you're going to get there, the path you'll take. Your core values are how you're going to behave on the journey.
KBIS 2020 The Kitchen & Bath Industry Show is a must-see for me every year. Not so much because I love it, but because I fear missing out on something important if I don’t attend. I do enjoy meeting our…